La prima edizione di ReA! Art Fair alla Fabbrica del Vapore di Milano
The first edition of ReA! Art Fair at the Fabbrica del Vapore in Milan
ReA Art fair! is born in Milan. The first edition of the event, organized by Rea Arte, will be held at the Fabbrica del Vapore from 30 October to 1 November 2020. Non-profit cultural association, founded by a group of young art female entrepreneurs. Since its inception, the project has proved crucial in promoting emerging artists. Hence the idea of building “a new innovative model of artist-oriented art fair, through transparent sales, organization and curation of exhibitions, as well as social benefits for all interested parties”. They say.
A courageous project because, especially in complex moments like the present one, collectors tend to take refuge in the usual big names, thus killing a market, the new one, even if promising. “We believe emerging artists are underrepresented and undervalued, there is a lack of institutionalized opportunities such as graduate shows or independent art fairs to support visual arts students and emerging artists in general.” In short, Italy is like the latter. This is why we decided with ReA! Arte to enter the niche of emerging artists and create a dialogue between new talents yet to be discovered, the general public and institutions with the aim of expanding the common good. “Furthermore, the institution specifies,” as a non-profit organization, the association is committed to creating opportunities for emerging artists, on the basis of voluntary work “.
But what will be the characteristics of ReA! Art fair? “The curatorial project is developed on six types of art: street art, digital art, painting, sculpture, mixed media and video performance. The model foresees that all the works exhibited are put up for sale and the proceeds will go to the artists to support their work. And it is to the future, even to their own, that ReA Arte and the fair look to, without underestimating the present. “In this period of uncertainty we have thought a lot about how to develop an emergency plan to be adopted if necessary. From today the fair is confirmed for autumn 2020, in the event that there are provisions that complicate the conduct of the fair we have already agreed further future dates with the Fabbrica del Vapore “.